Kiah Marketing Consultancy

An Alternative Approach to Marketing

• Communication or Conversation
• Information and intelligence

  I believe that marketing that works is not “marketing” as it is currently perceived but something
  else, something intrinsic to human nature and human evolution. That is curiosity, inquisitiveness, learning and a desire to improve and it is the interdependency of human beings on each other, which necessitates these attributes. No one is truly independent. Each of us relies on many other people from family to complete strangers we might never meet for our survival, well-being and intellectual development. A large part of this development is fulfilled by conversation.
  People have always used marketing long before...Download full marketing article here

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